Pricing update, October 1, 2026
WhatsApp's new pricing calculator
The free customer service window is ending. Know your number before the price change hits. Plus, we'll help you minimise its impact.
New WhatsApp pricing starts 1 October.
Get your real numbers from WhatsApp Manager
Last 90 days
Last 90 days
Where do your replies go?Total 100%
Your shares do not add up to 100%, so we have normalized them to 100% for this estimate.
Rates last updated 25 August 2026.
| Market | EUR per message |
|---|---|
| France | 0.0248 |
| Spain | 0.0166 |
| Italy | 0.0248 |
| Portugal | 0.0143 |
| United Kingdom | 0.0186 |
| Germany | 0.0460 |
| Russia | 0.0360 |
| India | 0.0013 |
| Rest of Africa | 0.0036 |
| Rest of Central & Eastern Europe | 0.0193 |
| Other / not listed (estimate) | 0.0166 |
Here is your bill after Meta's October pricing change
Every month
~0.00 €
on top of what you pay now
Effective rate per message
0.0166 €
Added cost per year
about 0.00 €
Get your full breakdown and savings plan
See exactly where the cost lands and the specific moves that lower it: consolidating multi-bubble replies, using the free 72 hour window on ad-click leads, and trimming templates sent inside open chats.
A few things to keep in mind:
- These figures are estimates, not a quote.
- Meta publishes final rates on 1 September 2026, and we will update this tool then.
- Actual billing depends on each recipient's country code, so your real mix may differ from the shares you set here.
- This tool is not affiliated with Meta.
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