How BrightTeach helps every student reach their full potential, on WhatsApp

In short

BrightTeach helps students reach their full potential, through GCSE tutoring and a growing SEND programme. WhatsApp is now their primary channel, and Polser is where those conversations live: one-to-one chats with parents and students, scheduled daily broadcasts, a separate account for sales and marketing, and matching SEND tutors with institutions. It all connects to the internal tools they already use, such as Airtable and Zapier.

Before Polser

BrightTeach knew WhatsApp was the right channel, but they were not sure how to run it at scale.

For GCSE tutoring, conversations with parents and children ran in the same threads, and tutors sent large numbers of messages by hand every day. They were not using WhatsApp to drive sales, and they were matching SEND tutors over email.

What Polser changed

1. Clearer GCSE conversations, and daily messages on a schedule. Polser helped them separate parents and students into one-to-one chats, so each audience could be reached more efficiently. Scheduled daily broadcasts took the manual messaging off the tutors.

2. A separate account for sales and marketing. A bit later, BrightTeach started using a second Polser account to run sales and marketing on WhatsApp, in its own space, alongside the GCSE operation.

3. Matching SEND tutors with institutions. As the SEND programme became a bigger focus, they began using Polser to match tutors with institutions offering SEND programmes. That work had been done over email, and tutors were slow to pick up new opportunities. On WhatsApp, the process is much more efficient.

"Polser makes our jobs easier, our service better, and our students more supported."

Will Lavers, Head of Product at BrightTeach

BrightTeach automated the daily messages tutors used to send by hand, and kept the human service for the work that needs it: parents, students, and matching tutors with the right institution.

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